{"id":5151,"date":"2025-08-24T10:05:15","date_gmt":"2025-08-24T08:05:15","guid":{"rendered":"https:\/\/verwaltungsgestaltung.de\/notizen\/?p=5151"},"modified":"2025-08-24T10:07:35","modified_gmt":"2025-08-24T08:07:35","slug":"week-173-at-the-digital-service-notes-for-18-22-august-2025","status":"publish","type":"post","link":"https:\/\/verwaltungsgestaltung.de\/notizen\/2025\/08\/24\/week-173-at-the-digital-service-notes-for-18-22-august-2025\/","title":{"rendered":"Week #173 at the Digital Service: Notes for 18\u201322 August 2025"},"content":{"rendered":"\n<p>This week, we spent more time at the new ministry with senior stakeholders. When there, I am now acting as a building guide to bring Digital Service colleagues to the press wall for a selfie.<\/p>\n\n\n\n<p>I look forward to the ministry moving to a more central building in the coming months. It will be a much shorter journey from the office and from home.<\/p>\n\n\n\n<p>We tried to scope some work. It\u2019s really helpful to be able to do that with Senior Civil Servants in an interactive format.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is in scope?<\/li>\n\n\n\n<li>What is out of scope?<\/li>\n\n\n\n<li>What are the criteria for including work?<\/li>\n\n\n\n<li>What is the estimated effort for it?<\/li>\n\n\n\n<li>What would be considered success?<\/li>\n\n\n\n<li>What does it need to support that?<\/li>\n<\/ul>\n\n\n\n<p>These were some of the questions we asked and collected the answers to.<\/p>\n\n\n\n<p>I\u2019m looking forward to what can happen next in this work stream. I am very interested in this work as it touches service design quality assurance and considers things from a broader perspective.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-3-font-size\">Hiring more service designers<\/h2>\n\n\n\n<p>I spoke to 3 candidates for service design roles this week. While we haven\u2019t formally advertised the roles, people have applied for them or other roles. Sometimes, people apply for product or transformation management roles without an opening, which is understandable.<\/p>\n\n\n\n<p>Last week, I spoke about formalising service design roles in our user-centred design discipline weekly. At the June discipline on-site, I acknowledged that various designers whose work contracts say \u201cUX\/UI designer\u201d instead consider themselves service designers. That is reflected on people\u2019s LinkedIn profiles, where designers call themselves \u201cservice designer\u201d, \u201cstrategic designer\u201d, and \u201caccessibility designer\u201d. None of those are titles in work contracts. I reassured everyone that that is ok. In most cases, at least. And that I would have told them if not.<\/p>\n\n\n\n<p>I told the team about the \u2018why\u2019 and the \u2018why now\u2019: Because in hiring and staffing meetings, colleagues keep asking for a [name of a person] design profile. That is understandable, but it also hints at problems. It is neither suitable nor effective for colleagues to refer to individuals to describe a particular skill set. The other big reason is that people with a service design profile tend to overlook job ads with different headings. That is understandable. We had references to service design skills in the job descriptions for at least 2 years. But these references were deeply buried in bullet points. It\u2019s rather lucky we managed to hire people with that profile since then. In retrospect, this is bad content and job ads design.<\/p>\n\n\n\n<p>Going forward, we want to do better and call roles what they are and what people do. The role title \u201cService\/policy designer\u201d makes most sense. It\u2019s service design skills applied in policy space, hence the name.<\/p>\n\n\n\n<p>On a side note: It\u2019s interesting that the UK government describes 6 distinct user-centred design roles in their \u2018<a href=\"https:\/\/ddat-capability-framework.service.gov.uk\/#user-centred-design-roles\">Government Digital and Data Profession Capability Framework<\/a>\u2019. The reason for this is probably because policy design sits outside of digital. But, at least in some cases, so does service design.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-bluesky-social wp-block-embed-bluesky-social\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"bluesky-embed\" data-bluesky-uri=\"at:\/\/did:plc:cmith4m3qzwqeocqn2ptgwft\/app.bsky.feed.post\/3lx37o5buvc2i\" data-bluesky-cid=\"bafyreiga7oomubar72jfwwv5dvos6rdeovfw573hn4faawfyzkxj4vhjyq\"><p lang=\"en\">Question for user-centred design leaders across UK gov\u2019t:Why isn\u2019t policy designer part of the DDaT framework?Isn\u2019t that a missed opportunity to formally describe a closely linked role? Is it in the making or elsewhere covered?ddat-capability-framework.service.gov.uk#user-centred&#8230;<\/p>&mdash; <a href=\"https:\/\/bsky.app\/profile\/did:plc:cmith4m3qzwqeocqn2ptgwft?ref_src=embed\">Martin Jordan (@martinjordan.com)<\/a> <a href=\"https:\/\/bsky.app\/profile\/did:plc:cmith4m3qzwqeocqn2ptgwft\/post\/3lx37o5buvc2i?ref_src=embed\">2025-08-23T14:47:52.483Z<\/a><\/blockquote><script async src=\"https:\/\/embed.bsky.app\/static\/embed.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>In my view, it would make much sense to have policy design listed in the framework, too. The role might be on the fringes, but a listing would allow good discoverability. That in return would better align the role with other user-centred design roles. <\/p>\n\n\n\n<p>I\u2019m also asking this as I like to understand how different other design leaders see the <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-3-font-size\">Taking time for planning and exchanges <\/h2>\n\n\n\n<p>Quite some time went into planning this week.<\/p>\n\n\n\n<p>We are looking at planning for 2026 \u2013&nbsp;regarding strategic adjustments, project portfolio, and people growth. It\u2019s work that I enjoy. It deals with variables, but it also tries to plot a path forward. That is work in the executive team and with the leadership team.<\/p>\n\n\n\n<p>Kara and I checked in to plan our mid-September workshop in Edinburgh. It still has the lengthy title \u201c<a href=\"https:\/\/sdingov.net\/programme\/how-exit-our-service-design-groundhog-day-experience-making-end-end-service-design\">How to exit our service design Groundhog Day experience? Making end-to-end service design finally happen<\/a>\u201d. On Friday, we drafted an outline and collected tasks. We will continue this work in the coming days, asking for input from user-centred design leaders in the UK and elsewhere.<\/p>\n\n\n\n<p>For <a href=\"https:\/\/www.meetup.com\/offentliches-gestalten-shaping-public-sectors-future\/\" data-type=\"link\" data-id=\"https:\/\/www.meetup.com\/offentliches-gestalten-shaping-public-sectors-future\/\">our public-facing local public sector meetup<\/a>, we did some more autumn planning, too. The next event will be on \u2018Visualising data\u2019. We are looking at either the 21st or 23rd of October as the date. We have reached out to some great speakers. In addition, we have discussed a 5th event for early December.<\/p>\n\n\n\n<p>Marion and I sketched some talk we plan to give to French colleagues at DINUM in late September. It\u2019s in parts about accessibility, our work setup and approach to whole-of-government services.<\/p>\n\n\n\n<p>On short notice, Laurence checked in with me on service patterns. I tried to understand how we can use the <a href=\"https:\/\/specs.govstack.global\/govstack-ui-ux-guidelines\/4-design-patterns\/4.1-service-patterns\" target=\"_blank\" rel=\"noreferrer noopener\">material the GovStack UX\/UI working group developed on service patterns<\/a>.<a href=\"https:\/\/www.youtube.com\/watch?v=ruVinW8LhXA\" target=\"_blank\" rel=\"noreferrer noopener\"> For their Amsterdam workshop<\/a>, Laurence, Betty, and Stefan had developed handy workshop cards that I still have in the office. So, I prepared a little workshop for our designers\u2019 weekly format. My goal is to use the momentum of our migration to the <a href=\"https:\/\/kern-ux.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">cross-government KERN Design System<\/a> to identify and fill gaps in service patterns. We have robust work for service.justiz.de, and we can build on the great abstraction work from our GovStack colleagues.<\/p>\n\n\n\n<p>Eventually, we had no time for it anymore as we spent 45 minutes nerding on typeface design, design history and applications.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-bluesky-social wp-block-embed-bluesky-social\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"bluesky-embed\" data-bluesky-uri=\"at:\/\/did:plc:cmith4m3qzwqeocqn2ptgwft\/app.bsky.feed.post\/3lwyrthfgjc2d\" data-bluesky-cid=\"bafyreiaml6xzmpclw5vlmfs4c24uv7xqeva4qvl4znaf7t54rtuztgh3ha\"><p lang=\"en\">Alright! I put a quick 10-minute intro to \u2018PT55\u2019, \u2018Meta Sans\u2019, and \u2018Fira Sans\u2019 for yesterday\u2019s weekly for the designers at @digitalservice.bund.de. It was well received, and it expanded to a 45-minute exchange.We discussed typeface design, design history and font application in all nerdiness\u2763\ufe0f<\/p>&mdash; <a href=\"https:\/\/bsky.app\/profile\/did:plc:cmith4m3qzwqeocqn2ptgwft?ref_src=embed\">Martin Jordan (@martinjordan.com)<\/a> <a href=\"https:\/\/bsky.app\/profile\/did:plc:cmith4m3qzwqeocqn2ptgwft\/post\/3lwyrthfgjc2d?ref_src=embed\">2025-08-22T15:34:59.003Z<\/a><\/blockquote><script async src=\"https:\/\/embed.bsky.app\/static\/embed.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-h-3-font-size\">What\u2019s next<\/h2>\n\n\n\n<p>On Monday, project partner Ralf and I will be recording an episode of the eGovernment podcast. Little surprise: We will be discussing the Service Standard\u2019s past, present and future.<\/p>\n\n\n\n<p>On Tuesday, I will be joining an implementation workshop with our justice service teams on moving to the cross-government design system KERN.<\/p>\n\n\n\n<p>On Thursday, I will be on the train to London. That means I have some 9 hours or so of focus time. I desperately need those to finish some writing and communication.<\/p>\n\n\n\n<p>As part of this, I will finish the peer review report, and also work on at least 1 blog post as <a href=\"https:\/\/verwaltungsgestaltung.de\/notizen\/2025\/08\/17\/week-172-at-the-digital-service-notes-for-11-15-august-2025\/\">mentioned in last week\u2019s note<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In week 173, Martin returned to the ministry for digital for a workshop and became a house tour guide. He also interviewed service designers, planned workshops, talks and a meetup.<\/p>\n","protected":false},"author":1,"featured_media":5194,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,7],"tags":[],"class_list":["post-5151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english","category-weeknote","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Week #173 at the Digital Service: Notes for 18\u201322 August 2025 - Verwaltungsgestaltung \u2022 Notizen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verwaltungsgestaltung.de\/notizen\/2025\/08\/24\/week-173-at-the-digital-service-notes-for-18-22-august-2025\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/2025\/08\/24\/week-173-at-the-digital-service-notes-for-18-22-august-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/2025\/08\/24\/week-173-at-the-digital-service-notes-for-18-22-august-2025\/\"},\"author\":{\"name\":\"Martin Jordan\",\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/#\/schema\/person\/701c6d4d31c2f752efcdb1c45fb7a25d\"},\"headline\":\"Week #173 at the Digital Service: Notes for 18\u201322 August 2025\",\"datePublished\":\"2025-08-24T08:05:15+00:00\",\"dateModified\":\"2025-08-24T08:07:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/2025\/08\/24\/week-173-at-the-digital-service-notes-for-18-22-august-2025\/\"},\"wordCount\":1050,\"publisher\":{\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/#organization\"},\"image\":{\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/2025\/08\/24\/week-173-at-the-digital-service-notes-for-18-22-august-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/wp-content\/uploads\/2025\/08\/BMDS-Ministry-Zadara-Roesner-Jordan.jpg\",\"articleSection\":[\"English\",\"Weeknote\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/2025\/08\/24\/week-173-at-the-digital-service-notes-for-18-22-august-2025\/\",\"url\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/2025\/08\/24\/week-173-at-the-digital-service-notes-for-18-22-august-2025\/\",\"name\":\"Week #173 at the Digital Service: Notes for 18\u201322 August 2025 - 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