{"id":5418,"date":"2025-11-09T20:20:49","date_gmt":"2025-11-09T19:20:49","guid":{"rendered":"https:\/\/verwaltungsgestaltung.de\/notizen\/?p=5418"},"modified":"2026-03-06T22:31:17","modified_gmt":"2026-03-06T21:31:17","slug":"week-184-at-the-digital-service-notes-for-3-7-november","status":"publish","type":"post","link":"https:\/\/verwaltungsgestaltung.de\/notizen\/2025\/11\/09\/week-184-at-the-digital-service-notes-for-3-7-november\/","title":{"rendered":"Week #184 at the Digital Service: Notes for 3\u20137 November"},"content":{"rendered":"\n<p>No more mess! After 5 years, we stopped developing our own design component library and design system. Instead of contributing to more fragmentation, we adopt the KERN Design System wherever possible. Services we are developing at Digital Service will use all it offers. Plus, we are contributing to its extension and further development.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-3-font-size\">Sharing our design system strategy publicly<\/h2>\n\n\n\n<p>Maintaining countless design systems across the public sector makes no sense. It doesn\u2019t increase quality. It neither builds more trust among users nor makes financial sense. Yet it occurs throughout Germany and at all levels of government.<\/p>\n\n\n\n<p>Internationally, colleagues have demonstrated how things can work instead. The Dutch NL Design System has been adopted by various ministries and cities like Amsterdam, Utrecht, and Rotterdam. Italy\u2019s central design system is used all over the country, including local schools. Many federal departments and agencies in the United States have adopted the U.S. Web Design System. It is also used at the state level, such as in Iowa.<\/p>\n\n\n\n<p>For us, the decision to stop in-house development wasn\u2019t easy. We took our time. We hesitated at first. Our colleagues from the State of Schleswig-Holstein, the Senate Chancellery of City of Hamburg, and KERN Design System team started persuading us years ago. But we had to take a close look, and then another one. Over the years, we asked many questions and provided feedback. Then, last autumn, a small group of designers and engineers conducted an investigation into adopting an external design system. They developed criteria to judge them on. Eventually, our team thoroughly looked at the GOV.UK Design System and the KERN Design System. Both have different strengths and advantages. We decided on the homebrew option.<\/p>\n\n\n\n<p>In the public sector, a unified design system can unlock vast benefits. The GOV.UK Design System saves the UK taxpayer approximately \u00a336 million per year. The <a href=\"https:\/\/digital.nhs.uk\/blog\/design-matters\/2025\/making-the-nhs-design-system-fit-for-the-future\">NHS design system reduces delivery times by up to 50%<\/a>, Tero just wrote. There is ample evidence that it enhances the usability and accessibility of services.<\/p>\n\n\n\n<p>Over the past few years, we learned that more than 30 design systems exist in the German public sector. The actual number is likely to be much higher. We, as DigitalService, taking this step isn\u2019t making a big difference. Many others have to take it, too, including the many form builder tools procured by local and state governments. The Federal Ministry for Digital &amp; Government Modernisation will need to play an even bigger role in this through its D-Stack (Germany stack) work.<\/p>\n\n\n\n<p>However, styles and components aren\u2019t enough to consistently develop good government services. That is why we looked further and started engaging with the GovStack service patterns as well. We hosted international workshops and had conversations with their expert UX working group. We are now working towards bringing patterns informed by GovStack into the KERN Design System.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/digitalservice.bund.de\/blog\/mit-patterns-und-system-gute-digitale-services-effektiv-und-effizient-gestalten\">blog post about this journey is now published<\/a>. It reflects the work of many. Take a look, and let us know where you stand on the journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-3-font-size\" id=\"servicestandard-workshop\">Supporting local and state government in applying the Service Standard<\/h2>\n\n\n\n<p>Trialling an iterated Service Standard introduction workshop, we visited the city of Potsdam to consult with a joint team in charge of 2 services: hunting permits and fishing licenses. Together, they represented 4 different organisations \u2013 including state ministry, district government, a local government association and the state-owned IT supplier. They were interested in learning about the Service Standard and checking with us how well they are working towards meeting its points.<\/p>\n\n\n\n<p>Robert, project lead and product manager for the Service Standard work, and I thought 3 hours were plenty. We were wrong. After providing an overview of the standard and setting the scene, we offered some individual reading time before allowing the 9 participants to look further into the 13 points of the standard and what they require teams to do.<\/p>\n\n\n\n<p>Individually, they went on to mark each requirement of every standard point either red, amber or green. We had a group-wide playback and discussed these ratings. I had to hold back from asking all too many distracting questions as I was eager to learn about their efforts of the past 5+ years. They demonstrated considerable progress in various areas, but also have work to do. We agreed on spending more time with them remotely. I also wondered how we might be able to help, particularly with point 1, \u2018<a href=\"https:\/\/servicestandard.gov.de\/kriterien\/1-nutzende-verstehen-und-bedurfnisse-erkennen\/\" target=\"_blank\" rel=\"noreferrer noopener\">Understanding users and identifying needs<\/a>\u2019. I want to explore the possibility of offering user research support.<\/p>\n\n\n\n<p>I enjoy working with service teams. It\u2019s what I did as a service assessor in the UK, and here I can do similar work. Hopefully, we can scale it further. It\u2019s well worth the investment of time.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-bluesky-social wp-block-embed-bluesky-social\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"bluesky-embed\" data-bluesky-uri=\"at:\/\/did:plc:cmith4m3qzwqeocqn2ptgwft\/app.bsky.feed.post\/3m4uw46iotc26\" data-bluesky-cid=\"bafyreib2pwbuy7mgnhovyr6mvbe773tco4vadumln2sou3st7kwmtb7uby\"><p lang=\"en\">#ServiceStandard in practice:Applying for a hunting permit \ud83e\udd8c Applying for a fishing license \ud83c\udfa3 \u2014 as services in the State of BrandenburgWe are looking today at questions like:Where are the teams already meeting Service Standard points? What\u2019s to do where? These practice check-ins are brill<\/p>&mdash; <a href=\"https:\/\/bsky.app\/profile\/did:plc:cmith4m3qzwqeocqn2ptgwft?ref_src=embed\">Martin Jordan (@martinjordan.com)<\/a> <a href=\"https:\/\/bsky.app\/profile\/did:plc:cmith4m3qzwqeocqn2ptgwft\/post\/3m4uw46iotc26?ref_src=embed\">2025-11-05T11:11:57.435Z<\/a><\/blockquote><script async src=\"https:\/\/embed.bsky.app\/static\/embed.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>In about 1.5 weeks, I will have another opportunity to assist teams and learn more about their work, progress, and challenges. I will run a version of the workshop with service teams from the city-state of Hamburg.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-3-font-size\" id=\"sludge\">Learning more about the sludge service audits<\/h2>\n\n\n\n<p>Following up on the <a href=\"https:\/\/verwaltungsgestaltung.de\/notizen\/2025\/10\/26\/week-182-at-the-digital-service-notes-for-20-24-october\/#oecd\" target=\"_blank\" rel=\"noreferrer noopener\">conversation with the OECD colleagues<\/a> 2 weeks ago, I had the opportunity to see the sludge audit tool in person this week. <\/p>\n\n\n\n<p>As I had heard before, it comes with encoded rating questions for each possible step in a service user\u2019s journey. For example, the step \u2018read website\u2019 includes rating criteria for accuracy of information, consistency, purpose, or sufficient information. All the criteria are rated on a 5-point Likert scale, ranging from \u2018very difficult\u2019 to \u2018easy\u2019.<\/p>\n\n\n\n<p>Before, a member of the service team needs to enter each possible step in a service journey, generating a high-level journey map inside the tool. For each step, a time duration can be entered. With the combined qualitative and quantitative data, a comprehensive view of a service, and where sludge or friction exists, emerges. In the \u2018Customer experience review\u2019 screen, one can view all rated steps in an overview and also see them plotted on a 2-by-2 \u2018Burden concern matrix\u2019.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-bluesky-social wp-block-embed-bluesky-social\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"bluesky-embed\" data-bluesky-uri=\"at:\/\/did:plc:cmith4m3qzwqeocqn2ptgwft\/app.bsky.feed.post\/3m5475zoob222\" data-bluesky-cid=\"bafyreigr7wi4kmwxvasq5k5ngpjospiyj3hfdfbnpc7nzr6nmrxprxdp3q\"><p lang=\"en\">This week, I got to see New South Wales\u2019 Sludge Finder tool that is supporting their sludge audits.I heard about it during my @oecdgovernance.bsky.social visit 2 weeks ago.Quite impressive how journeys and can be enriched with qual and quant data.This can be a powerful #serviceDesign tool!<\/p>&mdash; <a href=\"https:\/\/bsky.app\/profile\/did:plc:cmith4m3qzwqeocqn2ptgwft?ref_src=embed\">Martin Jordan (@martinjordan.com)<\/a> <a href=\"https:\/\/bsky.app\/profile\/did:plc:cmith4m3qzwqeocqn2ptgwft\/post\/3m5475zoob222?ref_src=embed\">2025-11-08T08:42:41.335Z<\/a><\/blockquote><script async src=\"https:\/\/embed.bsky.app\/static\/embed.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>I have not seen a more detailed, data-driven approach to journey mapping so far. I am a little bit in awe. Collecting all these data points is quite a bit of work, though. Not all service teams will be able to make such an effort. However, for high-volume services, where service owners take a long-term view, this is possible, although some work is required. User researchers would have to incorporate the rating scales 1:1 into their usability tests. The results would then have to be transferred to the tool. That requires some capability that currently not many service teams in Germany have access to.<\/p>\n\n\n\n<p>One thing that was not entirely clear from the conversations I had on the sludge audits is how many service users usually get involved. I have not heard a standard sample size. Users\u2019 subjective assessment of the service quality is vital to make the sludge audit credible. If only service team members entered their own estimations and gut feelings, the result would be a pointless hypothesis. A team member\u2019s guess about the accuracy, consistency, or sufficiency of information would not be very informative. It would be fluff. However, the more service teams understand about their users\u2019 experience across all journey steps and the more measurements they have already taken, the faster such an audit can occur.<\/p>\n\n\n\n<p>To learn more about how the tool is used in practice in other countries, I have reached out to user-centred design folks in Finland and Australia. Those are the places where most sludge audits have been performed. I will report what I find.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-3-font-size\">Discussing technology shifts in Hamburg<\/h2>\n\n\n\n<p>On Monday evening, I travelled to Hamburg to join \u2018The Shift\u2019 on Tuesday. For 2 days, the Sparkassen Innovation Hub invited executives and leaders from the 350+ private savings banks to explore various forms of innovation. I joined for the first day and gave a 25-minute input right before lunch.<\/p>\n\n\n\n<p>Approximately 60 participants of the interactive event discussed 5 different shifts in the areas of product, customer, strategy, employees, and technology. I was invited to join the latter. I assembled a new-ish talk to reflect on how tasks, or jobs-to-be-done, remain largely the same, while the solution, and often the technology used to accomplish the job, gets replaced. I reused parts of a \u2018jobs-to-be-done\u2019 talk I wrote while at GDS, working in the Data Infrastructure Programme. I mentioned several things from that time, including GOV.UK on voice assistants and smart speakers, the passport renewal service that is utilising quite a bit of tech behind the scenes, and what we did with cryptographic features like hash trees when building the GOV.UK Registers platform.<\/p>\n\n\n\n<p>The literal translation of my title is \u201cof horses saddled from behind\u201d. In German, the phrase means starting from the wrong end. The context: People begin with the technology and an idea of the solution before knowing what the problem they are trying to solve is. I mentioned our work on digital identity and the property tax declaration service. I had to bury the Service Standard somewhere and even \u2013 may people forgive me \u2013 quoted Steve Jobs: \u201cYou\u2019ve got to start with the customer experience and work backward to the technology. You can\u2019t start with the technology then try to figure out where to sell it.\u201d<\/p>\n\n\n\n<p>The talk was well received in the small-ish setup. We had time for a few questions, and I stayed until the evening for an extended exchange. As usual, <a href=\"https:\/\/github.com\/digitalservicebund\/public_documents\/blob\/main\/design\/251104-THE-SHIFT-Von-von-hinten-aufgeza%CC%88umten-Pferden.pdf\">my slides are on GitHub<\/a>.<\/p>\n\n\n\n<p>I found a few similarities between our government world and the sphere of the&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Sparkassen-Finanzgruppe\" target=\"_blank\" rel=\"noreferrer noopener\">public banking group Sparkassen<\/a>&nbsp;(which is the largest financial services group in all of Europe and goes back to 1778).<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-3-font-size\">What\u2019s next<\/h2>\n\n\n\n<p>On Thursday, I\u2019ll travel to the state capital of Hesse, Wiesbaden. There, Public Service Lab teams up with the city and runs its annual conference day on Friday. I will deliver parts of an opening talk that cover the Service Standard. Afterwards, I will run a little workshop on the digital umbrella brand. Approximately 100 public servants, mostly from state and local government levels, will join.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martin had a busy week #184: publishing a blog post on the design system strategy, co-running a Service Standard application workshop with local government, inspecting the sludge audit tool, and giving a talk on technology shifts to public bank executives.<\/p>\n","protected":false},"author":1,"featured_media":5561,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-weeknote","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Weeknote: Martin Jordan \u2013 Week 184 at Digital Service<\/title>\n<meta name=\"description\" content=\"Martin had 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