{"id":5984,"date":"2026-03-01T15:00:00","date_gmt":"2026-03-01T14:00:00","guid":{"rendered":"https:\/\/verwaltungsgestaltung.de\/notizen\/?p=5984"},"modified":"2026-03-19T19:06:35","modified_gmt":"2026-03-19T18:06:35","slug":"week-200-at-the-digital-service-notes-for-23-27-february","status":"publish","type":"post","link":"https:\/\/verwaltungsgestaltung.de\/notizen\/2026\/03\/01\/week-200-at-the-digital-service-notes-for-23-27-february\/","title":{"rendered":"Week #200 at the Digital Service: Notes for 23\u201327 February"},"content":{"rendered":"\n<p>Some 3 weeks to go, Tom says.<\/p>\n\n\n\n<p>Tom must know, as he is leading our redesign efforts for <a href=\"https:\/\/service.justiz.de\/\">service.justiz.de<\/a>.<\/p>\n\n\n\n<p>As I couldn\u2019t wait for the redesign to be ready, I asked for a preview I could share publicly. Alisa and Tom provided various screens for me to photograph, as our blog post on content design was due.<\/p>\n\n\n\n<p>The redesign won\u2019t be huge, but it will still be significant. It\u2019s about switching from a homegrown branch of the <a href=\"https:\/\/styleguide.bundesregierung.de\/\">Federal government style guide<\/a> to the <a href=\"https:\/\/bmds.bund.de\/service\/digitale-dachmarke\">cross-government style guide and design system<\/a>. By switching, we will link up to what we are already doing with <a href=\"https:\/\/servicestandard.gov.de\/\">servicestandard.gov.de<\/a>. More on this in a few weeks.<\/p>\n\n\n\n<p>I wanted to ensure the blog post is visually future-proof and doesn\u2019t show a justice service that will look outdated by April. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-bluesky-social wp-block-embed-bluesky-social\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"bluesky-embed\" data-bluesky-uri=\"at:\/\/did:plc:cmith4m3qzwqeocqn2ptgwft\/app.bsky.feed.post\/3mfo72nzajc2i\" data-bluesky-cid=\"bafyreib3pj4rgk3ua25skmk42l52frjltacpf6c5yerqedf3wdncrqun5a\"><p lang=\"en\">We\u2019ve blogged about #contentDesign at @digitalservice.bund.de (in German \ud83c\udde9\ud83c\uddea) \u2014 what it is in the context of our government transformation work, how we do it, and why it matters.(I fought hard for the title cause it sounds well in German; it translates to \u2018Every sentence must work\u2018)<\/p>&mdash; <a href=\"https:\/\/bsky.app\/profile\/did:plc:cmith4m3qzwqeocqn2ptgwft?ref_src=embed\">Martin Jordan (@martinjordan.com)<\/a> <a href=\"https:\/\/bsky.app\/profile\/did:plc:cmith4m3qzwqeocqn2ptgwft\/post\/3mfo72nzajc2i?ref_src=embed\">2026-02-25T07:50:16.770Z<\/a><\/blockquote><script async src=\"https:\/\/embed.bsky.app\/static\/embed.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>I\u2019ve shared <a href=\"https:\/\/digitalservice.bund.de\/blog\/jeder-satz-muss-sitzen-wie-verwaltungsservices-verstaendlich-werden\">the content design blog post<\/a> with anyone who didn\u2019t ask for it. It includes things I wanted to have written down in German for a while. Our new job opening gave a good reason to get it done.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-3-font-size\">Hiring a content designer<\/h2>\n\n\n\n<p>Hiring is hard. Because even in this job market, some profiles are incredibly difficult to find. Content design is one of them. Legal design is another one. In Germany, content design remains a surprisingly rare skillset.<\/p>\n\n\n\n<p>Writing for digital services is handled by product managers, UX designers, or software engineers, because everyone can write, right? It seems that German businesses haven\u2019t yet seen the tremendous value the approach delivers. Content design \u2013 and content designers \u2013 ensure that the right information is presented in the right amount of detail at the right time in the most suitable format. Content design is about user flows, reading patterns, content formats and types \u2013 all continuously tested and iterated. That\u2019s not a responsibility a person can do on the side and then do well.<\/p>\n\n\n\n<p>Earlier this month, the first Berlin Content Design meetup took place. I missed it, but my colleague Torsten joined. He confirmed what we suspected: there were very, very few German-speaking content designers in attendance. The turnout mirrors what we see in job applications. Some people have content experience. And some people have design experience. But almost no applicant comes with both. Or at least not at a C1 Level of German. Some candidates are great with words, while others have made digital products and services.<\/p>\n\n\n\n<p>We are looking for people who have shaped content for user-centred, iterative offerings and who have worked on multidisciplinary teams in agile environments. The difference to other setups and work modes matters because what you make and how you make it are quite different.<\/p>\n\n\n\n<p>Of course, we look at each application with a healthy dose of optimism because we want to find and develop future talent. Yet I am still stunned by how different Berlin is from London. Whether it\u2019s banks or insurance companies, charities or councils, you find content designers everywhere. Former UK colleagues told me there are great technical writers in Germany. They are part of a community that has been developing for decades. If they indeed exist, somehow, we don\u2019t seem to reach or be able to attract them.<\/p>\n\n\n\n<p>Our content design discipline currently has 3 people: Linn, Susanne, and Torsten. Quickly, they have demonstrated to the whole organisation what a difference having a content designer on the team makes. That\u2019s why so many teams are now asking for one. Hence, we want \u2013 we need \u2013 to grow content design at DigitalService. As some people have noticed, government services are mostly words. We need to get them right.<\/p>\n\n\n\n<p>That\u2019s not it, yet. We have more openings.<\/p>\n\n\n\n<p>In our discipline, we are currently looking for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a <a href=\"https:\/\/digitalservice.bund.de\/karriere\/offene-stellen\/4781072101\">mid-level content designer<\/a><\/li>\n\n\n\n<li>a <a href=\"https:\/\/digitalservice.bund.de\/karriere\/offene-stellen\/4785271101\">working-student user researcher (ops)<\/a><\/li>\n\n\n\n<li>a freelance graphic\/comms designer<\/li>\n<\/ul>\n\n\n\n<p>I started reaching out via LinkedIn, big Slack instances, and direct messages. My related LinkedIn post received 20 reposts and 50 comments, with over 8,500 impressions. <\/p>\n\n\n\n<p>Various people reached out to me, asking for details. I responded as quickly as I could. I will speak with various people in the coming few days to clarify their questions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-3-font-size\">Doing admin tasks<\/h2>\n\n\n\n<p>There are way more administrative tasks in my role and week than I ever reveal here. <\/p>\n\n\n\n<p>This week, I handled the paperwork required to bring in a freelance content designer. As it took us a little while to open the permanent role and as there is more demand from teams than even the permanent person can handle, this is needed. With everything cleared and all documents and sign-offs in place, I hope the freelancer can start next week.<\/p>\n\n\n\n<p>Throughout the week, I also sorted out unused Figma accounts. Co-discipline head Christian and I set up a new routine to frequently check account use. We know teams have much on their hands. At the same time, the IT team cannot judge which accounts are needed and which are not. So we now have reminders in place to review all recently unused licences and check in with the users.<\/p>\n\n\n\n<p>Making sure people can work well and the organisation uses its budgets responsibly is one of the less shiny but vital tasks I have.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-3-font-size\">Clarifying our family of user-centred design disciplines<\/h2>\n\n\n\n<p>\u201cWho is actually doing all the user-facing research work at your organisation? Do you have specific profiles for such activities?\u201d<\/p>\n\n\n\n<p>This question from a ministerial colleague surprised me a little bit. It provided further evidence that we are not clearly enough articulating how we are set up, what capabilities we have developed and what specialist profiles we have established. It emphasied the importance of an objective we have identified anyway: articulating how our user-centred discipline family is set up \u2013 for everyone in the discipline, our organisation, and in partnering ministeries. That matters. Otherwise, we cannot do our work well.<\/p>\n\n\n\n<p>We had our second session on the topic. Sonja created a grid for us use to capture what we do in each of our 4 user-centred design disciplines. Sonja already described user research, Charlotte covers UX design, Torsten will do the same for content design, and I handle service design. For now, we might leave legal design out, as it\u2019s less clear how this specialist discipline will continue to grow this year. The 4 of us will do some asynchronous work and reconvene in the coming weeks.<\/p>\n\n\n\n<p>I see different outputs at the end of the work. Among them: an internal lunch-and-learn session for everyone at Digital Service, a short presentation that can be used as a segment for public talks, and a blog post in the second quarter of the year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-3-font-size\">What\u2019s next<\/h2>\n\n\n\n<p>Next week will be interestingly busy.<\/p>\n\n\n\n<p>On Monday, Sonja and I will run the kick-off for our whitepaper writing club. It will dive into issues with the current digital identity common components. We have assembled a capable group of co-writers and research contributors. I might also stop by the Embassy of Estonia in the evening for some talks on digital.<\/p>\n\n\n\n<p>On Wednesday, we will start analysing and synthesising the results of the 3 citizen workshops on service quality criteria, of which the last 2 took place in Cologne and Erfurt yesterday. I am looking forward to that exercise.<\/p>\n\n\n\n<p>On Thursday, we have some colleagues from Austria joining us. They are interested in how we are set up and wondering what they could replicate there. We are happy to share, of course. I also plan to attend the opening of Google\u2019s new Berlin AI centre, where ministers are expected to join, too.<\/p>\n\n\n\n<p>On Friday, I will help run the second part of our Service Standard workshop with the teams behind the hunting and fishing licence for the State of Brandenburg. We will try to&nbsp;<a href=\"https:\/\/verwaltungsgestaltung.de\/notizen\/2025\/11\/09\/week-184-at-the-digital-service-notes-for-3-7-november\/\" target=\"_blank\" rel=\"noreferrer noopener\">pick things up where we left them in early November<\/a>.<\/p>\n\n\n\n<p>Also, we have 2 new starters in March. Laura is joining us as a user researcher, and Tanja starts as a UX designer. I will welcome them tomorrow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrating 200 weeks at Digital Service, Martin advertised a new permanent content designer role. He also handled the paperwork for bringing in a content design freelancer and worked on the user-centred design discipline family.<\/p>\n","protected":false},"author":1,"featured_media":5992,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,7],"tags":[],"class_list":["post-5984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english","category-weeknote","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Week #200 at the Digital Service: Notes for 23\u201327 February - Verwaltungsgestaltung \u2022 Notizen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verwaltungsgestaltung.de\/notizen\/2026\/03\/01\/week-200-at-the-digital-service-notes-for-23-27-february\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/2026\/03\/01\/week-200-at-the-digital-service-notes-for-23-27-february\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/2026\/03\/01\/week-200-at-the-digital-service-notes-for-23-27-february\/\"},\"author\":{\"name\":\"Martin Jordan\",\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/#\/schema\/person\/701c6d4d31c2f752efcdb1c45fb7a25d\"},\"headline\":\"Week #200 at the Digital Service: Notes for 23\u201327 February\",\"datePublished\":\"2026-03-01T14:00:00+00:00\",\"dateModified\":\"2026-03-19T18:06:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/2026\/03\/01\/week-200-at-the-digital-service-notes-for-23-27-february\/\"},\"wordCount\":1339,\"publisher\":{\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/#organization\"},\"image\":{\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/2026\/03\/01\/week-200-at-the-digital-service-notes-for-23-27-february\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/wp-content\/uploads\/2026\/02\/Preview-LowRes-Content-Kontopfaendung-Monitor.jpg\",\"articleSection\":[\"English\",\"Weeknote\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/2026\/03\/01\/week-200-at-the-digital-service-notes-for-23-27-february\/\",\"url\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/2026\/03\/01\/week-200-at-the-digital-service-notes-for-23-27-february\/\",\"name\":\"Week #200 at the Digital Service: Notes for 23\u201327 February - 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