{"id":6149,"date":"2026-03-22T22:53:00","date_gmt":"2026-03-22T21:53:00","guid":{"rendered":"https:\/\/verwaltungsgestaltung.de\/notizen\/?p=6149"},"modified":"2026-04-09T13:53:02","modified_gmt":"2026-04-09T11:53:02","slug":"week-203-at-the-digital-service-notes-for-16-20-march","status":"publish","type":"post","link":"https:\/\/verwaltungsgestaltung.de\/notizen\/2026\/03\/22\/week-203-at-the-digital-service-notes-for-16-20-march\/","title":{"rendered":"Week #203 at the Digital Service: Notes for 16\u201320 March"},"content":{"rendered":"\n<p>We got back to writing.<\/p>\n\n\n\n<p>On Friday afternoon, Kara, Clara, and I met to start another attempt at writing our book. Ambitiously, we kicked things off in 2021 and set up a website for it, which still displays a progress of 6%. We haven\u2019t done much actual writing for it since then. We all got busy with our jobs and our lives. As we all still sense a need for the book to be in the world and a spark to write it, we met in one of Westminster\u2019s most hidden meeting rooms.<\/p>\n\n\n\n<p>Without looking at our previous notes, we wrote down why we still want to write the book, who it is for, and what it is not. We also listed chunks \u2013 aka potential chapters \u2013&nbsp;we are seeing in the book. Each of us has committed to a portion and will produce some material on it. The 2 topics I am currently most interested in writing about are \u2018On onboarding\u2019 and \u2018Working in the open\u2019. These are topics I have been spending time with and mulling over in the past years. So, while on a train on Saturday, I took notes to serve as input for some pages on the topics. I will dedicate time next weekend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-3-font-size\">Having conversations on service transformation, AI and consent patterns<\/h2>\n\n\n\n<p>As I spent the second half of the week in London, there was some time to meet with people.<\/p>\n\n\n\n<p>GDS designers Jeremy and Joe were free over lunch, so we met to catch up. We discussed the possibilities and limitations of using AI in design, including the constraints of certain tools in a public sector organisation. Joe shared an article he wrote on \u2018<a href=\"https:\/\/joelanman.com\/posts\/llm-ai-prototyping\/\" target=\"_blank\" rel=\"noreferrer noopener\">Making an LLM\/AI web app for GOV.UK prototyping<\/a>\u2019 with me afterwards, as I asked about the role of the prototyping kit in the age of AI systems and AI-supported prototyping.<\/p>\n\n\n\n<p>Later in the day, I also talked with a deputy director about cross-government service transformation. We discussed what an \u2018announceable culture\u2019 does to long-term system change, where senior officials want to know what you can achieve in weeks, even as a transformation project will take years. People are happy to fund visible frontend work, but are less inclined to want for digital infrastructure projects that will bear fruit only in the next decade.<\/p>\n\n\n\n<p>It was powerful to learn more about GDS Local and how it will help vulnerable users with complex cases. There was an acknowledgement that the GDS senior leadership has failed to work openly. There are various reasons for it, including a lack of momentum, cultural challenges because too many new people joined who are not used to this mode of working, and also political barriers (see \u2018announceable culture\u2019 and not sharing work in progress). If top leadership doesn\u2019t practise it, the organisation cannot follow their example.<\/p>\n\n\n\n<p>On Friday morning, I met with Valeria, a partner at Projects by IF. For the past decade, her organisation have been working with governments and private sector organisations on trust. They are still among the few consultancies focusing on trust. But they see a much bigger interest in the topic than ever before. We touched on their <a href=\"https:\/\/catalogue.projectsbyif.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">design pattern catalogue<\/a>, including consent flows, and discussed how the law differs slightly in the public sector. When a law is the legal basis for granting access to data held by the government elsewhere, there is not much consent to give anymore. Instead, it\u2019s about informing people about what is happening. And when data sharing happens more regularly, much more than once, we shoud be establishing patterns for that. Valeria also highlighted the need for future-proofing data and service infrastructure. In case non-democratic actors ever gain power, user-facing data-sharing logs might help inform people who have access to their data. If we don\u2019t make the infrastructural efforts for that today, we won\u2019t have it when we need it even more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-3-font-size\">Co-defining what good looks like<\/h2>\n\n\n\n<p>Government doesn\u2019t know what good looks like. Not for services. Even after decades of digitalisation, with billions spent. Now, this is finally changing.<\/p>\n\n\n\n<p>Some 9,000 randomly selected people in Germany received a letter from Minister Wildberger in January. They were invited to shape government\u2019s service quality criteria. \u2018Service that delivers\u2019, the letter said. In 1-day in-person workshops across the country, they co-designed what \u2018good services\u2019 are and need to be. 90 people in Berlin, Cologne and Erfurt \u2013 mapping their service journeys, explaining their pain points and coming up with quality criteria.<\/p>\n\n\n\n<p>We <a href=\"https:\/\/www.linkedin.com\/posts\/bmds-bund_modernisierungsagenda-bmds-digitalministerium-activity-7433150229794701312-qYOS\/\">interviewed a few participants<\/a> to understand their motivations for contributing. Democracy was a strong point they made, even though some were a little scared when they received a letter from a ministry. Another 1,500 people had their say via a telephone and online survey conducted at the same time. Their input complemented the view.<br><br>In parallel, we ran 2 workshops with 40 civil and public servants from all levels of government \u2013 federal, state, and municipal. In January and March, our colleagues travelled across the country from Bonn, Freiburg, Hamburg and Munich to Berlin. They, too, workshopped the criteria, and they didn\u2019t look much different.<br><br>Now, we are pulling the streams together. A large-scale synthesis exercise and extensive content design work are underway. The service quality criteria will find their home on <a href=\"http:\/\/servicestandard.gov.de\/\">servicestandard.gov.de<\/a>. Embedded in the ministry\u2019s federal modernisation agenda, \u2018better service\u2019 is a focus area, led by Sabrina Artinger\u2019s team. More supplemental work is to come.<br><br>Personally, I am grateful and impressed. This is a whole other level of participation and co-creation. This is what participatory design can look like. At a strategic service level, this is extremely rare. For individual services, user research happens at an operational level. But in government standard-setting, this is unseen. Kudos to the Federal Ministry for Digitalisation and Government Modernisation and everyone involved there.<br><br>At a more granular level, we continue to write and publish more guidance detailing the Service Standard, enriching it with concrete how-tos. Local government colleagues continue to reach out to us, sharing their troubles with suppliers \u2013 and them not meeting basic service quality standards. So, one of my favourite new pieces of guidance is on \u2018Designing forms with clear questions\u2019 cause even in the age of AI, government forms aren\u2019t going to go away. Not yet. And so many of them remain terrible. The new guidance helps people who build or commission public services to make them clearer.<br><br>Collectively, we are defining and exemplifying what good is \u2013 at all levels of abstraction, considering many views. The Service Standard\u2019s handbook section is continuously growing. It\u2019s becoming our guidebook. We are calling on public servants to join our curatorial team to help us find and shape stories.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-3-font-size\">Writing more submissions<\/h2>\n\n\n\n<p>I\u2019m in writing mode.<\/p>\n\n\n\n<p>On Monday, I finished a third proposal for the Edinburgh \u2018Service Design in Government\u2019 conference. It took me some time on Sunday to write it. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>All views considered: Co-design at a strategic service level<\/strong><\/p>\n\n\n\n<p>Service quality standards are set by government. But the people affected by them are rarely considered: users, residents, or business owners. What works at an operational level through user research for individual services is broken at a strategic level. When developing new standards, government usually only listens to itself. Most often, the centre of government decides for everyone else.&nbsp;<\/p>\n\n\n\n<p>The German federal government has taken a different approach to strategic service decisions. To define definitive service quality criteria, it asked over 10,000 citizens for help. The respondents participated in hands-on workshops and took surveys. The result is a strategic alignment that includes all views. In tandem, public servants and members of the public shaped what makes service \u2018good\u2019.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>That is the 119-word short description. I wrote another 714 words to detail the session. I submitted it 5 minutes before the 9 am Monday morning deadline. Let\u2019s see if any proposal gets accepted.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-bluesky-social wp-block-embed-bluesky-social\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"bluesky-embed\" data-bluesky-uri=\"at:\/\/did:plc:cmith4m3qzwqeocqn2ptgwft\/app.bsky.feed.post\/3mh672jdtls2o\" data-bluesky-cid=\"bafyreidztmtqfiplev3xokusrpweowkstw5cqzycnz37epjrksa6tp2bma\"><p lang=\"en\">Submitted 3 proposals for @sdingov.bsky.social this year \u20141.Policy and service design as one \u2013 how Germany skips the silos2.All views considered:Co-design at a strategic service level3.What we gain when we leave \u2013 how movement in and across the public sector is good for us all \ud83e\udd1e\ud83c\udffb<\/p>&mdash; <a href=\"https:\/\/bsky.app\/profile\/did:plc:cmith4m3qzwqeocqn2ptgwft?ref_src=embed\">Martin Jordan (@martinjordan.com)<\/a> <a href=\"https:\/\/bsky.app\/profile\/did:plc:cmith4m3qzwqeocqn2ptgwft\/post\/3mh672jdtls2o?ref_src=embed\">2026-03-16T09:57:59.315Z<\/a><\/blockquote><script async src=\"https:\/\/embed.bsky.app\/static\/embed.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>On Thursday, I produced an abstract for the upcoming Touchpoint journal. It\u2019s a peer-reviewed practitioner journal. I have been contributing to it since 2012. My most recent contribution was in 2024, when I wrote the <a href=\"https:\/\/www.service-design-network.org\/touchpoint\/tp-15-2-achieving-interdisciplinarity\/multidisciplinarity-as-per-service-standard\">article \u2018Multidisciplinarity as per Service Standard\u2019<\/a>. The <a href=\"https:\/\/www.service-design-network.org\/headlines\/touchpoint-vol-17-no-2-call-for-papers\">upcoming issue 17\/2 discusses \u2018Emerging service design\u2019<\/a>. Partially overlapping in content, at first, I gave the proposal the same title as the other conference submission \u2013 \u2018Policy and service design as one\u2019. But I wrote the 2,000-character pitch from scratch. I asked my colleague Bene to be my writing wingman if the abstract gets accepted. Bene made some small but vital changes. The submitted title is now \u2018Upstream impact: How service designers shape better policies\u2019. We should hear back from the publishers in the coming weeks. Then, we have time to write the 1,400-word piece in late spring and early summer.<\/p>\n\n\n\n<p>This week, I also heard back from the <a href=\"https:\/\/re-publica.com\/en\">re:publica conference<\/a>. This year\u2019s topic is \u2018Never gonna give you up\u2019. I pitched a talk on making government services inclusive. But for the third year in a row, my proposal was rejected. I will try again next year.<\/p>\n\n\n\n<p class=\"has-h-3-font-size\"><strong>What\u2019s next<\/strong><\/p>\n\n\n\n<p>Next week, Tito and I will need to make good progress on the website for the cross-government brand and design system.<\/p>\n\n\n\n<p>On Wednesday evening, we will run our 12th public sector innovation meetup. It\u2019s fully booked, with all 100 spots taken and a waiting list building up. I had to confirm to people that we are not streaming but will record the sessions and make them available via YouTube later.<\/p>\n\n\n\n<p>Right before, in the afternoon, Carina and I are going to run an interactive session on life events, utilising some of the OECD material. We were meant to do that 2 weeks ago, but then had to postpone.<\/p>\n\n\n\n<p>I will also start interviewing content designers. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In week 203, Martin spent half of it in London. He met with various former colleagues and other curious minds to discuss cross-silo service transformation, the use of AI in service design, and working in the open. He wrote more proposals for talks and a journal.<\/p>\n","protected":false},"author":1,"featured_media":6161,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,7],"tags":[],"class_list":["post-6149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english","category-weeknote","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Week #203 at the Digital Service: Notes for 16\u201320 March - Verwaltungsgestaltung \u2022 Notizen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verwaltungsgestaltung.de\/notizen\/2026\/03\/22\/week-203-at-the-digital-service-notes-for-16-20-march\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/2026\/03\/22\/week-203-at-the-digital-service-notes-for-16-20-march\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/2026\/03\/22\/week-203-at-the-digital-service-notes-for-16-20-march\/\"},\"author\":{\"name\":\"Martin Jordan\",\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/#\/schema\/person\/701c6d4d31c2f752efcdb1c45fb7a25d\"},\"headline\":\"Week #203 at the Digital Service: Notes for 16\u201320 March\",\"datePublished\":\"2026-03-22T21:53:00+00:00\",\"dateModified\":\"2026-04-09T11:53:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/2026\/03\/22\/week-203-at-the-digital-service-notes-for-16-20-march\/\"},\"wordCount\":1634,\"publisher\":{\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/#organization\"},\"image\":{\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/2026\/03\/22\/week-203-at-the-digital-service-notes-for-16-20-march\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/wp-content\/uploads\/2026\/03\/Strong-Design-book-writing-session.jpg\",\"articleSection\":[\"English\",\"Weeknote\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/2026\/03\/22\/week-203-at-the-digital-service-notes-for-16-20-march\/\",\"url\":\"https:\/\/verwaltungsgestaltung.de\/notizen\/2026\/03\/22\/week-203-at-the-digital-service-notes-for-16-20-march\/\",\"name\":\"Week #203 at the Digital Service: Notes for 16\u201320 March - 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