{"id":6628,"date":"2026-07-12T14:08:38","date_gmt":"2026-07-12T12:08:38","guid":{"rendered":"https:\/\/verwaltungsgestaltung.de\/notizen\/?p=6628"},"modified":"2026-08-18T13:07:13","modified_gmt":"2026-08-18T11:07:13","slug":"week-219-at-the-digital-service-notes-for-5-10-july","status":"publish","type":"post","link":"https:\/\/verwaltungsgestaltung.de\/notizen\/2026\/07\/12\/week-219-at-the-digital-service-notes-for-5-10-july\/","title":{"rendered":"Week #219 at the Digital Service: Notes for 5\u201310 July"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Digital Service as an organisation got seriously big. We are over 260 people now. That is more than the United States Digital Service (USDS) was at its peak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With many new people from wide-ranging backgrounds joining the organisation in the past few months, we have seen a strong need to tell people who we are and what we do. So, we used a lunch-and-learn slot on Thursday to talk about our grown discipline.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-3-font-size\">Reintroducing the user-centred design discipline<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Charlotte, Daphne, Sonja, Torsten and I sat down in the 3rd-floor kitchen space on Thursday. A smallish group of people joined us, both in person and online, to hear an update on our progress. Each of us represented a different sub-discipline. Charlotte covered UX and user interface design. Daphne talked about communications design. Sonja represented user research, and Torsten described what content design is doing. I started by giving some context and describing our trajectory so far.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the start of the session, I acknowledged that, as a discipline, we are a little different. We aren\u2019t just one. But at the same time, we are. No other discipline has this kind of sub-disciplines established. That sets us apart. So, we are a single discipline with diverse areas of expertise in user-centred design. We wanted to acknowledge this and invite interested colleagues for an exchange. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the moment, our discipline represents 19% of the entire organisation. Most designers and researchers work in our <a href=\"https:\/\/www.zugang-zum-recht-projekte.de\/\">\u2018access to justice\u2019 project<\/a>: 11 people at the moment. The second largest team that is well-staffed by our discipline is our work on the <a href=\"https:\/\/digitalservice.bund.de\/projekte\/schneller-gruenden\">\u2018starting a business\u2019 service<\/a> \u2013 8 people. In the policy design space, we have another 7 UX and service designers.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-bluesky-social wp-block-embed-bluesky-social\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"bluesky-embed\" data-bluesky-uri=\"at:\/\/did:plc:cmith4m3qzwqeocqn2ptgwft\/app.bsky.feed.post\/3mqa6vul6322j\" data-bluesky-cid=\"bafyreihdpj3rgxxnmitxniyshnt4z2njott4bh6xluyozyvkwpttdgzgcu\"><p lang=\"en\">From 0 to 50:Today, we spoke about how we grew and specialised our discipline at @digitalservice.bund.de, now including24 UX\/UI designers10 user researchers7 service designers 4 content designers 3 communication designers1 legal designer\u2013 and what we have in common and what sets us apart.<\/p>&mdash; <a href=\"https:\/\/bsky.app\/profile\/did:plc:cmith4m3qzwqeocqn2ptgwft?ref_src=embed\">Martin Jordan (@martinjordan.com)<\/a> <a href=\"https:\/\/bsky.app\/profile\/did:plc:cmith4m3qzwqeocqn2ptgwft\/post\/3mqa6vul6322j?ref_src=embed\">2026-07-09T17:47:27.441Z<\/a><\/blockquote><script async src=\"https:\/\/embed.bsky.app\/static\/embed.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We re-shared our discipline\u2019s value proposition, which is also part of the onboarding to the organisation: \u201cWe make insights \u200atangible\u200a and design \u200avaluable\u200a solutions that work well for all users.\u201d We also shared 5 points all user-centred sub-disciplines have in common:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>We first understand the problem\u200a and then build the right thing\u200a<\/li>\n\n\n\n<li>We work user-centred and prioritise\u200a \u200aevidence over assumptions<\/li>\n\n\n\n<li>\u200aWe think holistically\u200a and make complexity tangible<\/li>\n\n\n\n<li>\u200aWe collaborate to drive\u200a \u200aorganisational transformation\u200a<\/li>\n\n\n\n<li>We prioritise accessibility and inclusivity to support all people<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Then we took turns sharing the 3 things that are most specific to each sub-discipline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With all content prepared, we will work on turning this into a blog post about our discipline\u2019s growth over the past 5 and a half years. We wanted to do that for a while already. Now the narrative is there; we just have to write it up and publish it. That is my task for the summer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-3-font-size\">Making work personal \u2013 and experiencing the need for building trust<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Work got personal recently \u2013&nbsp;affecting my family more than I had considered. And our team\u2019s work could have prevented the harm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My mother needed an official extract from the land registry. Searching for the service online, she ended up on a website listing various services in plain language. She thought it was the website of the German government. But it wasn\u2019t. It belonged to a Dutch company. My mother only realised the scam a few days later when she was charged twice on her credit card \u2013 5 times the amount her municipality would actually charge her for the deed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My mother is no noob. She has been using the internet for 30 years. But things have evolved. Fake websites, scams, phishing and fraud have become more sophisticated, especially in the AI era. Many businesses fight impersonation, and so must governments. It needs to make an even greater effort to secure its digital channels and ensure people find trustworthy signifiers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A couple of weeks ago, we launched dachmarke.gov.de for that reason. It\u2019s the Federal Ministry for Digital Transformation and Government Modernisation\u2019s new offering for public servants to learn about the 4 trust markers and how they work together: header, symbols and word mark, domain name, and design system.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/verwaltungsgestaltung.de\/notizen\/wp-content\/uploads\/2026\/07\/GOV-DE-Dachmarke-Domain-Closeup-1024x682.jpg\" alt=\"\nCloseup of an internet browser\u2019s address bar showing a pixelated web address ending on dot gov dot de, indicating a German government website \" class=\"wp-image-6670\" srcset=\"https:\/\/verwaltungsgestaltung.de\/notizen\/wp-content\/uploads\/2026\/07\/GOV-DE-Dachmarke-Domain-Closeup-1024x682.jpg 1024w, https:\/\/verwaltungsgestaltung.de\/notizen\/wp-content\/uploads\/2026\/07\/GOV-DE-Dachmarke-Domain-Closeup-300x200.jpg 300w, https:\/\/verwaltungsgestaltung.de\/notizen\/wp-content\/uploads\/2026\/07\/GOV-DE-Dachmarke-Domain-Closeup-768x512.jpg 768w, https:\/\/verwaltungsgestaltung.de\/notizen\/wp-content\/uploads\/2026\/07\/GOV-DE-Dachmarke-Domain-Closeup-1536x1024.jpg 1536w, https:\/\/verwaltungsgestaltung.de\/notizen\/wp-content\/uploads\/2026\/07\/GOV-DE-Dachmarke-Domain-Closeup-1568x1045.jpg 1568w, https:\/\/verwaltungsgestaltung.de\/notizen\/wp-content\/uploads\/2026\/07\/GOV-DE-Dachmarke-Domain-Closeup.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Over the past couple of years, collectively, we have had the chance to build a few powerful interlinked resources:<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">\u2192 <a href=\"https:\/\/dachmarke.gov.de\/\">dachmarke.gov.de<\/a><\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">\u2192 <a href=\"https:\/\/servicestandard.gov.de\/\">servicestandard.gov.de<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 <a href=\"https:\/\/www.designsystem.gov.de\/\">designsystem.gov.de<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, we are working with the Competence Centre for Public (\u00d6FIT) to underpin this work with qualitative data. We are supporting a study on \u2018trust by design\u2019. I appreciate the inquisitive exchange with Maximilian Kupi, Nassrin Hajinejad, and Daniela Hensel in this effort and look forward to what we will discover.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In developing dachmarke.gov.de, we built on the work of others who came before us, namely GOV.UK and the Cybersecurity and Infrastructure Security Agency. What we do in Germany is rather a laggard move. But it also means we can follow tried-and-tested paths others have taken, reuse what works, and skip what didn\u2019t. Their open work allows us to avoid reinventing the wheel. But that also goes both ways:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After my colleagues Anne and Lena blogged about the ongoing work, Norwegian colleagues from the Norwegian Digitalisation Agency (Digdir) reached out. We recently had an exchange that left us with plenty of new notes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are also working together with the Federal Press Office. In another working session with Kathrin and Monika this week, we reviewed an improved decision tree to advise public servants to use the right brand and design system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By now, some 60 gov.de domains have been registered. The demand is significant. Our team continues to create practical guidance on topics such as choosing a domain name. All domain applications go through a thorough vetting process.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My mother would have needed that: a way to verify that the service she is using is government-run and trustworthy. The new trust markers would have helped her tremendously. Eventually, my mother got her deed. It was not entirely fraudulent. The Dutch company rendered a service to her. Just at 5 times the cost, but highly discoverable and in plain language.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-3-font-size\">What\u2019s next<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I will be on annual leave. I don\u2019t plan to work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As my copy of \u2018<a href=\"https:\/\/good.services\/badservicesbook\">Bad Services<\/a>\u2019 has arrived, it\u2019s something in my luggage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before his summer vacation, Martin collaborated with colleagues from the user-centred design sub-disciplines for an educative lunch-and-learn format. Out of personal context, he also reflected on the work that Digital Service does to ensure trust in government and the state in digital spaces.<\/p>\n","protected":false},"author":1,"featured_media":6629,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,7],"tags":[],"class_list":["post-6628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english","category-weeknote","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Week #219 at the Digital Service: Notes for 5\u201310 July - Verwaltungsgestaltung \u2022 Notizen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verwaltungsgestaltung.de\/notizen\/2026\/07\/12\/week-219-at-the-digital-service-notes-for-5-10-july\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/verwaltungsgestaltung.de\\\/notizen\\\/2026\\\/07\\\/12\\\/week-219-at-the-digital-service-notes-for-5-10-july\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/verwaltungsgestaltung.de\\\/notizen\\\/2026\\\/07\\\/12\\\/week-219-at-the-digital-service-notes-for-5-10-july\\\/\"},\"author\":{\"name\":\"Martin Jordan\",\"@id\":\"https:\\\/\\\/verwaltungsgestaltung.de\\\/notizen\\\/#\\\/schema\\\/person\\\/701c6d4d31c2f752efcdb1c45fb7a25d\"},\"headline\":\"Week #219 at the Digital Service: Notes for 5\u201310 July\",\"datePublished\":\"2026-07-12T12:08:38+00:00\",\"dateModified\":\"2026-08-18T11:07:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/verwaltungsgestaltung.de\\\/notizen\\\/2026\\\/07\\\/12\\\/week-219-at-the-digital-service-notes-for-5-10-july\\\/\"},\"wordCount\":1021,\"publisher\":{\"@id\":\"https:\\\/\\\/verwaltungsgestaltung.de\\\/notizen\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/verwaltungsgestaltung.de\\\/notizen\\\/2026\\\/07\\\/12\\\/week-219-at-the-digital-service-notes-for-5-10-july\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/verwaltungsgestaltung.de\\\/notizen\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Discipline-design-user-research-roles.jpg\",\"articleSection\":[\"English\",\"Weeknote\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/verwaltungsgestaltung.de\\\/notizen\\\/2026\\\/07\\\/12\\\/week-219-at-the-digital-service-notes-for-5-10-july\\\/\",\"url\":\"https:\\\/\\\/verwaltungsgestaltung.de\\\/notizen\\\/2026\\\/07\\\/12\\\/week-219-at-the-digital-service-notes-for-5-10-july\\\/\",\"name\":\"Week #219 at the Digital Service: Notes for 5\u201310 July - 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